The Show Begins: 5 Exclusive Pieces Launching at the Watch & Jewellery Show 2026

The doors open on 10 June, and for five days only, Expo Centre Sharjah becomes the beating heart of the region's gold and jewellery world. The 57th edition of the Watch & Jewellery Middle East Show gathers hundreds of houses from across the globe under one roof — and this year, we are not simply attending. We are arriving with something new.

Five collections. Each one debuting here, on the show floor, before it reaches a single boutique. Each one ready to be worn home before the show closes on 14 June.

This is a launch in the truest sense. These designs begin their story here, under the lights, in your hands.

1. The Miraya Collection

We named it for mirrors, and the name earns itself the moment the light finds it.

The Miraya Collection takes the kite as its signature — graduated, faceted forms in 21K gold, each face polished to a true mirror finish and framed by fine engraving and a delicate beaded edge. The necklace builds from small links at the chain to bold statements at the centre, with matching drop earrings and a ring that carries the same crisp geometry. It is modern in its lines and timeless in its warmth, a set that reads as elegant by day and striking by night.

Catch your reflection in it once at the stand, and you will understand the name.

2. Bridal Petals Collection

A bride deserves a story she can wear, and Bride Blooms is our most generous telling of it yet.

This is a full bridal parure built in layers — strands of fine beaded chain falling one beneath the other, openwork gold flowers blossoming in graduated sizes until they gather at a single, magnificent centre bloom. Matching floral earrings and a ring complete the look. It is maximal, celebratory, and made for the moment every eye turns toward her. We have brought only a few complete sets to Sharjah, and for families planning the season's weddings, this is the rare chance to see the whole parure together before it travels to a single counter.

Some jewellery decorates a day. This is the kind that becomes part of the memory of it.

3. The Traditional Gold Scarfs

Heritage does not have to sit still. Our Traditional Gold Scarfs reimagine the drape of fabric in flowing, faceted gold.

Built from countless tiny gold beads strung into a long, supple rope, the scarf moves and falls exactly as cloth would — looped twice, knotted loosely, or left open to cascade down the front. Each end finishes in a sculpted cone crowned with a shower of fine chain tassels that sway with every step. There is no single way to wear it, which is precisely the point: it adapts to you. We are debuting the full range at the show, with our team on hand to show you each way to style it.

Drape one across your shoulders and the gold simply becomes part of how you move.

4. The Rayhana Collection

Not every grand gesture needs to be loud. Rayhana is our quiet one — and often the one women reach for most.

Named for the fragrant garden herb, the collection is built around lightness and grace: delicate, feminine forms designed for every day, refined enough to carry into the evening without a second thought. These are the pieces you layer, mix, and live in — the ones that become part of your signature rather than an occasion in themselves. For the woman who wants gold she never has to take off, this is where to begin.

Try it on once and you may find it never quite leaves you.

5. The LEGACY Gold Bars — Show Edition

Gold has always meant more than ornament here. It is security, heritage, and quiet confidence held in the hand.

The LEGACY Gold Bars return for the show in a special 24K edition, carrying our heritage-inspired engraving and presented in collectible packaging produced only for these five days. For the investor and the gift-giver alike, this is where beauty meets enduring value — a piece to hold, to display, or to pass forward with pride. Numbers are strictly limited, and when the show closes, this exact edition closes with it.

If there is one piece to claim early in the week, it is this one.

Why this show, and why now

The Watch & Jewellery Middle East Show has been the region's defining gold and jewellery event since 1993, and this edition spans 30,000 square metres of exhibition space, gathering hundreds of houses from more than twenty countries. It is, quite simply, where the season's most important pieces are seen first.

That is exactly why we chose it to launch all five collections at once. A debut deserves an audience that understands craftsmanship — and a setting worthy of the work. For five days, our stand becomes the only place in the world to see these pieces together, try them on, and take them home.

There is a particular pleasure in being first. The first to catch your reflection in Maraya. The first to drape a Traditional Gold Scarf across your shoulders. The first to claim a numbered LEGACY bar before the edition is gone for good. After 14 June, several of these pieces will not return — and the show-only editions never will.

Plan your visit

Watch & Jewellery Middle East Show, 57th edition 10–14 June 2026 · Expo Centre Sharjah Entry and parking are free, and our team will be on the stand throughout the show to walk you through every collection.

Come early in the week for the widest choice — the limited pieces move quickly, and the most exclusive editions tend to find their owners in the first two days.

If you cannot make it to Sharjah in person, follow along on our channels across the five days. We will share each piece as it makes its debut on the floor, with behind-the-scenes looks at how they were made. But the truest way to meet these designs is the way they were meant to be met — under the lights, in your hands, at the show.

The doors open on 10 June. We will see you there.